THE SOUTH Interiors and Art Gallery

When local interior designer Lana Pate opened up The South, an interior showroom and art gallery, she had no visual identity so we were starting from scratch. The hardest part was the logo - We needed to get this just right. Lana was sure that she wanted an oak tree, and only two colors. In the end, she loved it!

On that foundation we built the rest of the brand identity. Some of our favorite pieces are below.